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Promoting You and Your Business
 
Reduce your learning curve, get expert advice and put your business on the fast track to success in your Branding, Marketing & Platform Tea Room.  Here’s where you’ll learn to build your brand, promote your business and stand out and get noticed so your business grows and profits quickly.
 
In this Tea Room, you can connect with host and marketing consultant Gail Martin, or get ideas and advice from branding expert Ruth Klein, networking specialist Jill Jordan and online video and copywriting pro Lou Bortone.

 
                     ASSESSMENT
 
downloadSurvey Monkey Assessment - Please help us tailor the resources in this tea room to your needs by filling out this quick online survey
 
                     BRANDING
 

Do you have a clear understanding about the value you and your company provide?
Can you share that in three to five well-chosen words that position you unforgettably in the mind of your listener?  Branding is all about creating a mental niche.  Here are some great resources to get you started

audioWorking the Room --Networking Tips (gzmartin)
audioThe Power of Your True Voice (gzmartin)
 
                     SOCIAL MEDIA
 

Facebook, MySpace, LinkedIn, blogs and forums can be great ways to expand your network and your business IF you understand how to use them wisely.  Social Media can be a tremendous tool when you have a marketing strategy to guide you.  Our experts will help you find your way.

audioThe Magic of Marketing Collaboration (gzmartin)
videoFacebook Made Easy Strategy 1 (travisgreenlee)
videoFacebook Made Easy Strategy 2 (travisgreenlee)
 
                     PUBLIC RELATIONS
 

PR is a great way to get maximum exposure with minimum cash investment—but it takes time, effort and a plan.  Our experts share some of their tips to help you connect with the media and consumers in traditional and online publications.

downloadShared Dreams podcasts—Gail
audioTelling The Real Story of Your Business (gzmartin)
audioPower PR for Small Businesses (gzmartin)
audioPizzazz PR (gzmartin)
  
 
                     BOOK MARKETING
 

Writing a book is only the beginning.  With over 270,000 books published each year, standing out from the crowd is the author’s responsibility.  From book tours to book reviews and everything in between, our experts share their advice on how to get your book noticed.

audioBook Marketing Basics (gzmartin)
audioCreating a Book Marketing Platform that Works (gzmartin)
audioCAFE CHAT - Writing and Publishing Books - Ruth Klein
  
 
                     WEB 2.0/VIRAL MARKETING
 

Are you taking full advantage of the powerful new Internet marketing tools that are available?  You can reach a global audience for less that it often costs to run ads in your local newspaper.  Join us as we explore ways to get more from your web site, integrate web audio and video, use your blog to build your business, explore podcasting, social media and Internet radio and discover how to harness the power of online PR.


 

audioBlending Online and Traditional Marketing (gzmartin)
audioBook Marketing Basics (gzmartin)
audioLow-Cost, High-Tech Marketing Strategies: No Geek Required! (gzmartin)
 
                     BASIC MARKETING
 
 Just getting started?  We can help.  If you have a start-up business or have never done marketing before—or if you just want to refresh your knowledge—this is the place.
audioMarketing to the End User (gzmartin)
audioMarketing to the Decision-Maker (gzmartin)
audioMission Critical Marketing (gzmartin)
audioSurviving a Downturn with Targeted Marketing (gzmartin)
audioTips for Fall Marketing (gzmartin)
audioMarketing in a Tight Economy (gzmartin)
downloadKeep updated with Gail Martin's Blog (gzmartin)
audioListen to the expert on Podcasts with Gail Martin (gzmartin)
 
                     CHAT
 
 Visit tearoom forum to chat with other members